What do friendship bracelets, sparkly outfits, and the number 13 have in common? Taylor Swift. With Swift’s record-breaking Eras Tour embarking on its world tour, fans from all over have flocked to stadiums to spend three hours singing and dancing to her music, as well as cultivate relationships with one another. While the fans in attendance were able to win “The Great War” with TicketMaster, many dedicated Swifties were not able to attend the coveted event. So, when Swift announced that she would be releasing an Eras Tour Concert Film, fans were ecstatic.
The movie, released on October 13, 2023 at AMC, Cinemark, and Regal movie theaters, quickly became the highest-grossing concert film ever. But how did Swift land her deal with AMC?
Her team originally received many offers from professional studios, but these studios cared more about where and when the movie would go onto streaming services rather than releasing the film according to Swift’s plan. So, she decided not to partner with a major film studio and rather work with AMC, a movie theater company, in order to release her Eras Tour movie. This came as a shock to many, but the deal with AMC reduced the cost of production for the show because Swift’s team only had to pay for it to be filmed and edited. AMC and the Swifts were the only two earning profit from the film, as opposed to a film company also being a part of the profit share, splitting the money three ways. Sam Wrench was hired to direct the movie, and so the AMC-Swift deal made the production, editing, and release stages of the process much easier because not as many companies were involved.
Now, Taylor Swift: The Eras Tour movie has made over $160 million dollars, breaking box-office records and earning $26 million in a day when it was announced at AMC Theaters. Taylor Swift’s deal with AMC has also paved the way for other famous artists to release their filmed concert tours with the movie theater company, too. For example, Beyoncé’s concert film, Renaissance: A Film by Beyoncé, is set to debut on December 1, 2023 at theaters around the world.
With the opportunity to watch the Eras Tour in theaters, fans can share in the Swiftie community and celebrate together as if it was the real concert. Taylor Swift’s music has brought people together, and her move to make the concert accessible to all fans makes her music even more uniting. At Taylor Swift: The Eras Tour shows around the world and now on-screen, fans can share in the magic of Taylor Swift’s musical journey.
